Thereâs a dangerous disconnect afoot when it comes to what employees really want. And it could be costing your company a bundle â both in money and employee turnover.
Benefits arenât cheap, which means that you want to be devoting your attention to the ones that will provide the biggest payoff, both in ROI and employee engagement.
But thereâs new evidence that what your financial honchos believe to be the most coveted benefits today arenât. Just ask employees.
A recent survey from Accountemps shows the disconnect. Take a look at what employees picked, vs. what CFOs thought they would, and HRâll have some ammunition in the fight to keep your company focused on the right things.
The C-Level view …
The question asked of CFOs by Accountemps: âOther than additional compensation, which one of the following do you believe would top your employeesâ wish lists when it comes to their jobs this year?â The responses:
- Better benefit plan, such as enhanced healthcare plan: 41%
- More vacation days: 19%
- More scheduling flexibility, such as telecommuting or flexible work hours: 15%
- More training or professional development opportunities: 12%, and
- Other corporate perks, such as onsite meals and amenities, health and wellness or subsidized transportation: 11%
… and the workers speak
Now compare that to how employees ranked the same perks:
- More vacation days: 30%
- Better benefit plan, such as enhanced healthcare plan: 26%
- More scheduling flexibility, such as telecommuting or flexible work hours: 19%
- More training or professional development opportunities: 15%, and
- Other corporate perks, such as onsite meals and amenities, health and wellness or subsidized transportation: 9%
Looks like many folks would take the time over a better health plan.
Of course this was a random sample of employees and your own workforce might rank these benefits differently.
But the data really drives home (we hope to your C-level execs) what HR has known all along: It’s dangerous to simply assume whatâs most important to people. The money side of the argument: You could be pumping dollars into initiatives that wonât be as appreciated as others might be.
So how can you ensure your efforts are best aligned?
Ways to stay in touch
There are any number of strategies you can employ to keep your companyâs efforts on track on the benefits front, from formal to informal:
Survey them. Want to know what your employees value most? Ask them. Even setting up a quick online survey can get folks to rank key benefits in order of importance to you. Youâll never get full consensus, but youâll likely get a big picture trend of what they care about most.
Ask them casually. It’s important to check in with staffers beyond performance review season. Managers can use those periodic encounters to see what staffers care most about now. Thatâs where youâll likely get anecdotal info that can help you better understand why employees value what they value. Bonus: Youâre showing your team youâre interested in knowing what matters to them.
Look at what they do, not at what they say. Another subtle way to gauge whatâs most important? See what staffers get most passionate about. Your Payroll people can tell you folks sure get riled up when itâs an issue with their paychecks, but what other things are people speaking up about? That may show you where to devote time and dollars.
And remember, no matter which of these (or combination of these) you do, itâs not a one-and-done situation. Peopleâs priorities change, so you want to periodically check in to make sure nothing major has shifted.
For more HR News, please visit: Do your C-level folks understand whatâs really important to your employees?
Source: News from HR Morning