Chances are youâre answering a lot of employeesâ questions about your companyâs benefits during this open enrollment season.
With so many employees pressed for time, they’re likely not poring over your benefits handouts as thoroughly as they should be. That places more of a burden on you to make sure employees are making smart benefits elections.
Adhering to a few best practices when responding can help employees better utilize their benefits, improve benefits satisfaction and even improve their health.
Here are three of the best communication techniques, pulled from a slew of great ideas shared with Corporate Wellness Magazine, by Shawn M. Connors, president of Hope Health, a company built to help employers improve benefits communications:
Ditch the jargon
When employees have to decode a bunch of legalese or technical terms, they turn a deaf ear.
As a result, you canât focus on the info first â focus on the reader first. What can he or she understand?
Keep telling yourself: Youâre not âdumbing it down,â youâre making it easy to understand.
Keep it short
Clarity and brevity are the one-two punch needed to keep employeesâ attention so they can act on what youâre telling them.
When writing or speaking, think sound bites, billboards, headlines and teasers.
Try to keep your communications to 100 words or fewer.
Break up copy
Whether youâre using email or print, donât make employees read a wall of copy.
Include subheads, sidebars, pull quotes, charts and boxes so information can be absorbed and sorted at a glance.
Employees will scan any document you give them for points of interest to them. If they donât find any in about three seconds, youâve lost them.
For more HR News, please visit: 3 best practices when answering open enrollment questions
Source: News from HR Morning