SALES & MARKETING MANAGER, Page 15 Tag

Planning on adding staff this year? A lot of companies are — and it looks like they’re going to have plenty of people to pick from. 

According to CareerBuilder’s recent Midyear U.S. Job Forecast, both employers and job seekers are feeling confident in their prospects these days.

Nearly half of employers surveyed plan to hire full-time, permanent staff over the next six months and one-third plan to hire temporary or contract workers – both improvements over 2014.

At the same time, workers are looking to take advantage of a labor market that has produced 245,000 jobs per month on average in the last year. Three in ten workers (29%) plan to change jobs in the next 12 months, up from 25% last year.

A breakdown of what companies have in mind for the second half of 2015:

• 49% of employers plan to hire full-time, permanent employees in the second half of 2015, up from 47% last year
• 28% plan to hire part-time employees in the second half of 2015, up from 27% last year, and
• 34% plan to hire temporary or contract workers in the second half of 2015, up from 33% last year.

Where the jobs will be

Information Technology (56%), health care (56%), hospitality (54%), financial services (52%), manufacturing (52%) and retail (50%) are among the industries expected to outperform the national average for full-time, permanent hiring in the back half of the year.

The top functional areas where employers will be adding jobs in the second half of 2015 include:

• Customer Service – 31% of hiring managers
• Sales – 23%
• Information Technology – 22%
• Production – 18%
• Accounting/Finance – 12%
• Marketing – 11%, and
• Human Resources – 9%.

Some of the in-demand areas employers will be recruiting for include those tied to mobile, search or cloud technology; cyber security; social media; wellness; financial regulation; managing and interpreting big data; content strategy for the Web; alternative energy sources and robotics.

Small Business Hiring

Hiring managers in small businesses are indicating a greater sense of confidence when it comes to recruitment plans. Hiring is expected to increase three percentage points over last year for companies with 50 or fewer employees.

Quick breakdown:

• 50 or fewer employees – 27% hiring full-time, permanent employees, up from 24% last year, and
• 250 or fewer employees – 37% hiring full-time, permanent employees, up from 35% last year.

Among with more than 500 employees, three in five hiring managers (62%) plan to add full-time, permanent employees, up from 61% last year.

Hiring By Region

The Northeast displayed the biggest increase in the percentage of employers planning to add full-time, permanent headcount in the second half of the year. Hiring in the other regions is expected to experience a slight shift or stay in line with last year.

The breakdown:

• Northeast – 52% hiring full-time, permanent employees, up from 48% last year
• South – 49% hiring full-time, permanent employees, up from 48% last year
• Midwest – 46% hiring full-time, permanent employees, on par with last year, and
• West – 46% hiring full-time, permanent employees, down from 47% last year.

Starting Salaries

Nearly half of employers (47%) expect to increase starting salaries on job offers over the next 12 months. Around 1 in 6 employers will raise starting salaries by 5% or more.

Some people just don’t appreciate art. A U.S. District Court judge in Georgia has ruled that male strippers don’t qualify for exempt status as “creative professionals.”   

Shocking, but true.

A group of current and former male strippers sued the owners of an adult nightclub, saying they were incorrectly classified as independent contractors and were entitled to at least minimum wage. The club owners disagreed, and claimed that the strippers wouldn’t be protected by the FLSA because they fell under the “creative professional exemption.”

The official description of the exemption:

To qualify as a “creative professional,” an employee must be (i) compensated on a salary basis or fee basis at a rate of not less than $455 per week; and (ii) his or her primary duty must be the performance of work requiring invention, imagination, originality, or talent in a recognized field of artistic or creative endeavor.

And, alas, the strippers’ jobs just didn’t require that much creativity, the court said, citing the testimony of a club manager who said the dancers didn’t need any original moves and most of the dancers didn’t “know how to actually dance.”

Gotta admit, this is a pretty creative approach to try and maneuver around the FLSA. But these kinds of shenanigans rarely stand up in court.

The case continues. We’ll keep you posted.

Cite: Henderson v. 1400 Northside Dr.

 

Almost as important as the benefits offerings you use to drive retention and attract talent are, equally as important is how you communicate those benefits to your staff. Yet, this is an area in which it’s easy to fall short — and to help ensure that doesn’t happen to you, wellness and health management software maker Keas has offered up the five biggest mistakes it sees employers making — as well as tips on how to avoid them. 

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Over the past decade, we’ve seen a trend of HR departments diversifying their benefits vendors in an effort to mitigate rising costs and give their employees the choice and flexibility they crave. This diversification definitely provides value, but it also leads to significant communication challenges.

Here are five common mistakes HR departments make when communicating HR benefits and some tips for avoiding them:

1. Open enrollment, open season

HR teams frequently send out a deluge of benefits information once a year, right around the time of open enrollment. The overwhelming amount of information can seem daunting to employees who put it in a drawer, or worse, in the trash, instead of perusing it carefully.

A more effective approach is to break that information down into more digestible chunks and dole them out regularly over the course of the year. Whether studying for a mid-term exam or reading up on healthcare plan options, people absorb and retain information better this way. The human brain can only take in so much at a time.

HR teams should forego the “cram session” model and provide ongoing learning opportunities. For example, by providing your employees a one-stop-shop portal accessible via the Web and their mobile phones, employees can receive information about their benefits throughout the year. Furthermore, an effective customer relationship management (CRM) system that’s part of a health management platform can be extremely helpful in that it can automate ongoing communications to your employees.

2. Uncoordinated communication

In addition to frequency, HR benefits communication also needs to be cohesive. It should be coordinated and consistent, which is not always easy when multiple vendors want to send information to your employees all year long. This is basically an invitation for employees to tune out and/or for important communication to get lost in the shuffle. As a result, the employees who need the services the most may miss out on important materials.

HR leaders can address this challenge by setting up a system so all HR communication is coordinated in one place. Thinking like a direct marketer, HR and benefits teams can partner with health management firms to determine the right cadence of messaging to drive engagement in health benefits.

3. Overlooking remote workers

By 2016, Forrester predicts that 63 million Americans (43 % of the workforce) will work from home. This means, businesses of every size have workers and teams distributed around the world. This means that HR communication has to extend to these people as well. Sending PDF files or offering a webinar does not cut it as this may reach only a small percentage of your remote population.

Fortunately, health management platforms provide a new and effective way to engage remote employees with their benefits. By providing an easy-to-use and consumer-friendly application, you can make it easy for your employees to access and engage with their health benefits regardless of where they are based. CRM systems can also make targeted benefits information and program information available to remote employees who may not have access to on-site health programs, but who can still take part in local programs or work with a digital coach to resolve their health challenges.

4. Irrelevant suggestions

More diversified benefits choices increases the likelihood that an employee will be able to find offerings that meet their unique needs. That said, greater choice also puts a greater burden of responsibility on the employee to sort through it all and figure out which programs are right for them.

Manually creating individual employee health profiles and matching them to relevant programs is a laborious, time-intensive process. Fortunately, there are now health management platforms that can do this automatically. These platforms integrate data across demographic profiles, health screenings, and activity in order to target the right messages to the right employee at the right time.

5. Ignoring outcomes for employees and employers

Tracking and accountability are essential when you are trying to promote good habits and behavior. Employees’ knowledge that they’re improving their health over a health baseline the company helped establish is highly motivating. Moreover, from the company perspective, it is important for measuring the impact of certain benefits programs.

Most benefits programs today are intended to improve a particular aspect of health, like nutrition coaching or smoking cessation programs, and 55% of employers currently offer biometric screenings as part of wellness incentive programs with a goal to benchmark and optimize population health.

This is great because screening generates a rich data set that can help identify health risks and connect employees with the specific programs they need and monitor their progress — in theory. The reality is that some employers are not taking full advantage of the data at their fingertips. It’s not closely tied to driving health outcomes, which means the benefits and wellbeing programs fail to offer true cost-saving value. By tracking progress and outcomes on an individual basis, and providing both intrinsic and extrinsic incentives along the way, employees will be more engaged in their benefits.
Benefits programs are only as valuable as what you do with them. Don’t let the opportunity to achieve significant cost savings by reducing what amounts to 70% of preventable costs pass you by.

Adena DeMonte is the senior director of marketing at Keas, the maker of a health management platform for employers. Keas also provides wellbeing programs, coaching, benefits integration, and wellness incentives to employers.

Take a deep breath, HR professionals. You’re stepping up to the plate with the game on the line.  

In a complex post-recession job market with a growing talent gap, top executives are looking to HR leaders for innovative business strategies grounded in data, according to a recent CareerBuilder study.

A majority of CEOs (65%) agree that post-recession, HR opinions carry greater weight with senior management; nearly three fourths (73%) say that their HR leader has provided data that they have incorporated into their business strategy.

Shaping this new era is a post-recession landscape defined by increased competition for skilled talent in the face of shrinking labor pools and demands for higher salaries. Sixty percent of CEOs reported their companies have not been able to reach their full potential because they cannot find enough qualified candidates, and almost one fourth (23%) say the pressure to raise wages is among the issues that keep them up at night.

HR’s new mission

And nearly half of CEOs (48%) say their companies have lost money due to inefficient recruiting.

So who do CEOs expect to help them sleep better? HR pros. The survey said top execs expect:

• HR teams will interpret data and ascertain the right talent mix. The overwhelming majority of CEOs (90%) say it is important that HR leaders be proficient in workforce analytics — and more than one in three executives (35%) say this is “absolutely essential.”
• A more efficient recruitment process that provides for a better candidate experience.

The top three recruitment challenges CEOs identified for their organizations:

• lack of skilled candidates – 49%
• inefficient recruitment process – takes too long to fill jobs – 35%, and
• candidate experience is not as good as it could be – 25%.

More than nine of 10 (92%) business leaders think HR executives can have broader influence by:

• providing actionable talent data and other research to help devise strategies to meet larger business goals (57%)
• showing ways to increase efficiencies or cut costs by better using the company’s human capital (57%)
• knowing what the company does, but also how everything works (52%), and
• working with other leaders to help solve business problems (51%).

“HR is the new frontier for data science applications in business,” said Matt Ferguson, CEO of CareerBuilder. â€œIn our study, CEOs acknowledge that the recruitment landscape is changing and the need for their HR teams to come forward with data-driven, competitive approaches and efficient technologies is more critical than ever. HR leaders are becoming more influential members of the executive team.

“CEOs are looking for HR to be just as data-savvy and digitally-savvy as other areas of the company, and take quick, measurable actions that move the business towards its goals.”

The nationwide survey was conducted by Harris Poll on behalf of CareerBuilder among 88 leaders at companies with revenue of at least $50 million.

In 2014, the German men’s team was awarded $35 million after winning the 2014 World Cup. So how much was the U.S. women’s team awarded for winning this year’s World Cup? 

Answer: A paltry-by-comparison $2 million. That’s according to a recent report by CNN.

Want some more staggering figures? The New York Daily News is reporting that the total prize money for this year’s women’s tournament was $15 million. The pot for the men’s tournament last year: $500 million.

Now, the first thought that may come to your mind here is: Well, the men’s tournament is more popular and receives more viewers than the women’s tournament.

In general, that may be the case, but consider this: The 2015 women’s World Cup final drew the largest U.S. television audience for a soccer game in human history — men’s or women’s — with an audience of 26.7 million.

FIFA, international soccer’s governing body, claims that the difference in prize money is the result of sponsorship dollars. The men’s tournament brings in far more dollars than the women’s tournament, it claims.

Again, that’s likely the case, but it’s hard to ignore the staggering difference in pay between the men’s and women’s tournaments — and it has cast yet another black cloud over FIFA, which was accused of massive corruption earlier this year.

Many of its officials were charged in the U.S. with pocketing millions in bribes. The organization also has long been accused of sexism — and this tournament certainly won’t clear up that part of its reputation.

The pay issue aside, female players had other complaints about this year’s tourney, including:

• playing on artificial turf (apparently men are given the luxury of only having to play on grass), and
• having to share hotels with opposing teams (something men are also not required to do).

There’s hope that the impending regime change at FIFA will help level the playing field in time for the next women’s World Cup in 2019.

Want yet another example of just how bonkers the pay disparity is between the men’s and women’s tourneys? Each of the men’s teams that were eliminated in the first round of last year’s World Cup walked away with $8 million. The U.S. men’s team, which finished 11th, got $9 million.

It’s getting more and more difficult to dismiss telemedicine as a healthcare fad that won’t catch among employers.  

But things have changed, and firms are starting to warm up to this option.

For starters, there are fewer barriers in place. One of the greatest obstacles to telemedicine usage has been insurers’ refusal to cover this option.

Now, however, Washington recently became the 24th state that required health plans to reimburse providers for telemedicine services – and others are likely to follow suit.

Plus, prominent insurers – such as Aetna, United Healthcare and Wellpoint/Anthem – are convinced telemedicine is here to stay and are planning accordingly.

$6 billion reasons

Telemedicine generally involves a patient speaking to a physician via a video stream (e.g., Skype) or over the phone for a diagnosis or treatment.

While this option will never replace face-to-face time with a doctor, the potential cost-savings are tremendous.

Telemedicine saves employees on travel waiting time and allows doctors to see patients more efficiently. For employers, the option can not only reduce the expense of unnecessary ER visits, it can also bolster productivity and cut absenteeism.

Telemedicine can save $6 billion annually in U.S. health costs if workers and dependents use the tactic whenever appropriate, according to an analysis by Towers Watson.

Third-party options

The option seems to be catching on, too. In 2014, just 22% of large firms offered this option. But 34% plan to offer it in 2016 or 2017, Towers Watson found.

If you have a tech-savvy workforce that’s likely to respond, talk to your broker about what’s available. Another option: Third-party telemedicine vendors. Services like Doctors on Demand charge on a per-employee or per-session basis and work with all major insurers.

Off-the-wall interview questions, lengthy printed job descriptions and rounds of repetitive interviews are a very 1989, or even 2003, way of recruiting. Gerry Crispin, Principal of CareerXroads, says it’s high time for a change. “For many years we’ve had a pretty bad approach in general to recruiting and we continue to have a bad approach.” He says that advances in technology, particularly social media, are only adding to the problem and make it easier for companies to make the same mistakes, and make them faster.

Crispin suggests that updated interview strategies will yield better results for employers and job seekers alike. Download the whitepaper to learn what three steps are central to any new interview process.

Click here to learn more!  

As organizations look for more ways to increase productivity and profitability, human resources departments are being asked to provide more strategic input to executives. Doing so requires tools that improve access to timely, accurate information for enhanced business decision making. If you don’t have a Human Resource Management System (HRMS), HR can end up spending too much time on repetitive day-to-day tasks like paperwork while struggling to deliver meaningful workforce insights. The right HR management software can help the HR team increase control over employee data, optimize productivity, and take employee engagement to the next level, so you can deliver the future workforce your organization needs to succeed.

Click here to learn more!  

Put up a job listing and you’ll get a number of resumes. Is that success? Quantity is never the goal. Quality is. So, what does it take to attract the best talent? If it were as simple as free meals, this article would be very short. To uncover the answers, we interviewed dozens of recruiters, tech employees and hiring managers. Download this report to learn how HR can help attract top tech talent and mistakes they need to avoid.

Click here to learn more!